woman in black long sleeve shirt and blue denim jeans sitting on white concrete wall

I am Atheeth.
A brand and marketing professional based
in Galway.

Marketer, engineer and an artist who blends creativity with analytics to craft campaigns that inspires audience and deliver measurable, repeatable growth and impact.

About Me

Marketing executive with four years’ experience leading multichannel campaigns across retail, automotive and FMCG. I pair an engineering foundation with creative content, paid social and SEO to drive measurable growth by raising leads, CTRs and ROI while keeping brands consistent across social, web and events. I thrive with agencies and cross functional teams. Explore my profile for work and results.

Experience

Senior Marketing Executive
Truetiv Marketing
January 2023 - May 2025

Brand and Marketing Executive
BabySutra
January 2022 - December 2022

Digital Marketing Executive
Bizadmark LLC
August 2020 - November 2021

Roles where I planned, built and scaled campaigns, turning creative ideas into measurable growth consistently.

Brands

Education

University of Galway
MSc. Marketing Management
September 2023 - August 2024

Dayananda Sagar College of Engineering
B.E Mechanical Engineering

June 2015 - August 2019

Marketing Strategy

Plan and execute end to end strategies across brand, acquisition and retention, aligning audience insights, positioning, channel mix and budgets with clear KPIs, tests and reviews to drive measurable growth.

Skills

Develop platform native content that educates and converts, from short form video and carousels to blogs and landing pages, guided by briefs, brand voice, research, insights and performance data.

Content Creation

Build and optimise websites for search and conversion: site architecture, speed, on page and off page SEO, keyword led content and CRO, tracked in GA4 and Search Console to guide improvements.

Website & SEO

SEM & SMM

Plan and manage paid and organic campaigns across Meta, TikTok, LinkedIn and Google Ads, using audience research, creative testing and keyword strategy to hit CPA and ROAS targets.

Analytics

Turn marketing data into decisions: build dashboards, track funnels and cohorts in GA4, analyse channel ROI and attribution, and run competitor benchmarking to spot gaps, refine strategy and prioritise budgets.

Event Management

Plan and deliver in-store activations, launches and trade shows end-to-end: concepts, schedules, vendor liaison, collateral, staffing, budgets and KPIs, with onsite coordination and post-event reporting

Tools

Get in touch

Let’s talk campaigns, content and growth—email me or fill out the form to discuss projects, roles, collaborations in Ireland or remote.